I found this very interesting post about what drive us to make decisions.
A the end of the post they applied it to Software design, i like specially the phrase "they have specific goals and will do only the absolute minimum necessary to achieve those goals" when talking about the users behaviour while making a decision.
Sometimes we try to provide all the possible options, and we design with this concept in mind, thinking that it will make our software more complete, at the end, offering all those options waste our development time and they may never be used.
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